7:1
Streetwear with a spec sheet.
7|1 is an apparel project for the people who build the web — designers, engineers, anyone whose work passes through accessibility review. Most apparel made for software people gets two things wrong: the print sits on the chest, and the garment is an afterthought. 7|1 inverts both — heavyweight blanks, graphics on the back, built to be worn anywhere. Printed on demand by Fourthwall. An open catalogue, no drops.
Pass the test.
Every printed graphic, every label, every line of copy on this site clears WCAG 2.2 AAA — 7:1 against its background. We measure it.
Printed on demand.
Garments are printed and shipped on demand by Fourthwall, on heavyweight cotton blanks sourced through their partner network. No warehouse, no surplus, no markdowns.
An open catalogue.
Pieces are added when they’re done; nothing is manufactured for scarcity. No countdown clocks, no fake drops, no "Spring/Summer/Fall". When something feels right, it goes on; when it doesn’t, it comes off.
What seven-to-one actually means.
The Web Content Accessibility Guidelines describe a measurable difference between two colours — text and background — as a contrast ratio. The lowest is 1:1 (invisible). The highest practical is 21:1 (pure black on pure white).
Body text earns the top mark — Level AAA — when its contrast ratio is at least 7:1. Below that, the spec says people with low vision can’t reliably read it.
That’s a designed-in number. A specification. A line that, once you cross it, your work stops working for some of its readers. We thought it was a good number for a clothing brand to be named after.
A small line of clothes, made the way we want our software made.
If the body copy on a settings page fails AAA, your work stops working for some of its readers. That’s not a metric debate — that’s a line. We named a wardrobe after it.